What exactly do we do for you?
Local Authority does six connected things to get a local service business recommended by AI assistants and found on Google. We build a website structured so AI can read and cite it: fast static pages, schema markup, an llms.txt brief, short quotable answers and one consistent set of facts. We write two articles a week designed to be cited, published in the company's name. We manage the Google Business Profile, keeping the name, address and phone identical across every listing and posting every finished job and article with links back to the site. We check which websites the assistants cite for the company's trade and area and create the company's presence there. We publish every finished job from a phone photo to the website, Google, Instagram and Facebook, with the owner's approval. And we build town pages from real work. Every piece links back to the website as the hub. We built it first for a Long Island roofing and siding company and are now accepting founding clients.
What kind of website is it?
A fast one. Every page is plain HTML, finished before it leaves our server, so it loads instantly on a phone in a driveway and can be read in full by Google and by AI crawlers, which do not run the scripts most sites depend on. It is built from a list of facts about your business: your name, phone, hours, services, the exact way you describe your service area, your credentials, your logo and colours.
You get a page for each service you offer and each county or area you serve, a services hub, a projects gallery with before and after sliders and every job you have uploaded, an about page, a contact page with a form that reaches your email and keeps bots out, a financing page if you offer financing, a question and answer hub, and an articles section. Your Google reviews are pulled in every night and shown as your customers wrote them. Your Instagram feed is shown too.
If you have a website now, every old page address is redirected to its new page, one by one, so the ranking you have built carries over rather than starting again.
On every page
- A short, plain answer at the top that an AI assistant can quote
- A unique title and description, question-shaped headings, and the exact same business facts as everywhere else
- Real image sizes so nothing jumps while loading, and no scripts that block the page
- A phone menu and a sticky call button that work without JavaScript
What goes to your Google Business Profile?
Every job you publish becomes a Google post: the stacked before and after image with your logo (or the after photo on its own), the post text, and a button. You choose the button for each job: Learn more, which opens this job's photos on your site; Call now; or Book, which opens your estimate page. The post waits until the job page is actually live so the button never leads to a dead link.
Every new article is posted too, with its title, the quick answer, and a Read the full article button. Google occasionally rejects posts that contain a phone number; the system checks the post's status afterwards and re-posts once without the number if that happens.
Why this matters: an active Google profile with regular real posts is one of the few things that reliably affects how often you appear in the map results.
Roof replacement finished for a homeowner in your town. The old three-tab shingles were curling at the edges and the valleys had been patched more than once. We tore off to the deck, replaced two damaged sheets of plywood, installed ice and water shield at the eaves and valleys, and finished with architectural shingles and a new ridge vent. At our company we believe a roof should be done once and done right.
Learn moreExample of how a job post looks on Google. Illustration, not a live post.
What goes to Instagram and Facebook?
The same image and text as the Google post, with hashtags for your company, your trade and your area. Posts go to your Instagram business account and your Facebook business page at the same time, and your job list shows a link to each live post. Each platform is tracked separately with retries, and a platform that worked is never posted to twice.
One honest limit: Meta no longer lets any outside app tag a town as a location. Every post is tagged with your own Facebook page instead. If you want the town tag, it is one manual tap in the Instagram app. Social posts are good for the homeowners who already follow you and for showing recent work; they do not by themselves move your Google ranking, and we will not tell you they do.
Where do AI assistants get their answers, and how do we get you there?
When an assistant answers who to call for your trade in your area, it leans on sources it already trusts: your Google Business Profile, directory and review sites, trade associations, local business listings, and the pages it has read on your own website. Which sources matter varies by trade and by area, so we do not guess. We ask the assistants the questions your customers ask, record who they name and where each answer came from, and build a list of the sites being cited for your trade near you.
Then we make sure you are on those sites, with your name, address, phone, services and area matching your website to the letter. A listing that disagrees with your site by a suite number or an old phone number weakens the whole web; a dozen that agree make an assistant confident enough to name you.
We repeat the check on a schedule and tell you what changed: who the assistants named this time, which sources they cited, and what we did about anything missing. We do not promise an outcome. We show you the evidence.
In development: taking part in Reddit and Quora threads where your trade comes up, with real answers to real questions, openly in your company's name. No fake accounts and no planted reviews, ever. We will not charge for this until it is running.
How do town pages work without becoming spam?
Mass-produced pages like Roofing in Anytown with the town name swapped in are what Google calls doorway pages, and they can get a whole site demoted. So a town only gets a page once you have earned it: two or more jobs there, or one job with real notes about what you found and what you did.
The page is written from those jobs. It shows the photos and captions, quotes any customer review you pasted in, lists the services you actually performed there, and adds general, well-established local context such as the kind of housing and the weather the area gets. It never invents facts about the town. It is updated whenever that town's jobs change and removed if they are deleted. Your county or area pages link to it, and it is added to the site map and the brief we publish for AI tools.
What are the articles, and who writes them?
Every Monday and Thursday, one article answers a question your customers ask, chosen from a queue of topics we build with you. Each one opens with a quick answer of a few sentences that an AI assistant can quote, then four to eight question-shaped sections, a short list of questions and answers, and links to the pages on your site that the article is about.
Articles link to one to three outside sources from a list we agree on: manufacturers, weather and safety agencies, state and county sites. Every link is fetched and must load before the article can publish. The whole article is checked against your never-say list, so an article never offers a service you do not do, quotes a price, or names a place you do not serve. If it fails the check twice it is not published, and we see why.
The articles are drafted by an AI model and checked in code. They are published under your company's name. You can read any article before it goes out and remove or change it. A photo is chosen from a stock library and reviewed so it suits your trade, with credit given.
What are review graphics?
Your written Google reviews, turned into a clean image you can post: one of your own job photos, softened, behind a card with the stars, the review in a readable serif, the customer's first name and last initial, and your logo. Short reviews read big; long ones are sized to fit. You can trim a quote, never reword it.
This part is deliberately manual. You pick the review, check the image, and press Post, or download it to use elsewhere. A review is never auto-posted, so a lukewarm one never goes out by accident.
What is the upload page like?
One private page that works on a phone. Town with as-you-type suggestions from a list of every town you serve. Services as tick boxes, so a job can be two services at once. An optional date, an optional line about the job, an optional customer review. Three photo boxes: before, after, and before and after in one photo.
Then a review page: the caption and post written for you, the before and after image built with your logo placed in black or white depending on the photo, a drag-and-zoom framing tool, a live preview of the Google post, and the posting options. Press Publish and it is live in about a minute. Your job list shows each job's state on the website, Google, Instagram and Facebook, and the town page it belongs to.
What is not included?
- Paid advertising. We do not run Google Ads or Facebook ads.
- Review solicitation. We display your reviews and help you share them; we do not ask your customers for reviews on your behalf or write any.
- Posting to platforms other than Google, Instagram and Facebook.
- Promises about rankings or lead counts. We will show you what the site does; we will not promise what Google does.
Questions about what is included
Do you build the website from scratch or use a template?
Every site is generated from your facts and your industry, with your logo and colours, on the same engine. The pages are yours and the copy is written for your business, then checked against what you actually do.
Can I see the Google post before it goes out?
Yes. The review page shows a preview of the post with your profile picture, the image, the text, the sign-off and the button, as it will appear on Google.
How many articles can I get?
Two a week is the standard cadence. Each one costs us real money to produce properly, with source checking, so we do not flood your site with thin content.
Do you post my Google reviews as reviews on my website with star markup?
No. Your reviews are shown as text your customers wrote. Marking up your own reviews as structured data is something Google ignores at best and can penalise, so we do not do it.
Who owns the content?
You do. The site, the photos, the captions and the articles are published under your company's name and remain yours.
What do you need from me to get started?
Manager access to your Google Business Profile, an Instagram business account linked to your Facebook page, your hours, credentials and logo files, and the facts about what you do and do not do. We walk through each step with you on a call.
When someone asks AI who to call, make sure the answer is you.
Book a call. We will ask ChatGPT who to call for your trade in your area while you watch, show you where its answer came from, and tell you plainly what it would take for that answer to be you.
Now accepting founding clients. Built first for a Long Island roofing and siding company.
