How does a gutter company stay visible between the two rushes?
Local Authority is a done-for-you marketing service for gutter companies. When your crew finishes a run of seamless aluminum gutters, fits guards, replaces rotted fascia or clears leaves, the owner or the tech takes a before photo and an after photo on a phone and picks the town and the service. In about a minute the job becomes a gallery entry on your website with a written caption, a Google Business Profile post with a before and after image, and posts on Instagram and Facebook. Towns where you keep hanging gutters earn their own page on your site, written from the jobs you did there. Two homeowner articles a week are published under your name, and your Google reviews can become graphics you approve before they post. We built the service first for a Long Island roofing and siding company and we are now accepting founding clients in gutters and other trades.
Gutters are a quiet trade. Nobody admires a gutter until water is pouring over the front door or the fascia is black with rot. That makes the marketing harder than roofing: the before photo is a sagging, overflowing run with a maple seedling growing out of it, and the after is a straight, clean line most people never look at. The story is there, but someone has to tell it.
Gutter companies also live on two rushes, spring and fall, and go quiet in between. A website that shows nothing new from November to March tells Google and the answer engines that the business might be gone. What they reward is a site with recent work in the towns you serve, straight answers to the questions homeowners ask about overflow, guards and ice, and business facts that match everywhere they appear.
Local Authority gives your crew one phone page. The photos they take from the ladder become the website, the Google post and the social posts, and the articles keep the site alive when the trucks are parked.
Which gutters jobs make good posts?
| Job | What to photograph |
|---|---|
| Seamless aluminum gutter installation | Before from the lawn looking up at the sagging or stained run, after from the same spot showing the straight new gutter and downspout against the fascia. |
| Gutter guard installation | Open gutter full of leaves and shingle grit before, then the covered run from the ladder with the guard edge visible. |
| Downspout rerouting and extensions | The washed-out mulch or stained foundation where water used to land, then the new downspout with the extension or drain in frame. |
| Fascia and soffit repair | The rotted or peeling fascia board with the old gutter removed, then the new board and gutter hung on it. |
| Gutter cleaning | No dramatic after, so photograph the debris in the gutter or the pile on the tarp, then the clear trough and flowing downspout. |
| Copper or half-round gutters | Shoot the finished run in soft light with the house trim in frame; include a close-up of a hanger or outlet. |
| Resealing and repitching | The drip line or puddle in the gutter before, then a photo of water running cleanly to the outlet after a hose test. |
| Oversized gutters for steep or large roofs | Before showing overflow stains on the siding below the eave, after showing the larger gutter and downspout from the ground. |
What makes a good photo for gutters?
Stand on the lawn and shoot up at the eave so the whole run is in frame, from the corner to the downspout. The before should show the problem a homeowner recognizes: the sag, the gap at the seam, the staining on the siding below, the plants growing out of the trough. Take the after from the same spot once the ladder is down. A second photo from the ladder looking along the inside of the gutter is useful for guards and cleaning, because that is the view homeowners never get. Wet concrete and wet siding look darker, so if you can, take the after once things have dried. For cleaning jobs there is no striking after, so the pile of debris on the tarp, or a short clip of water running out of the downspout, with a sentence about what was found, makes a perfectly good website entry and Google post.
How do the seasons change what gets posted?
Gutter work has two peaks: spring, when winter damage shows up as leaks and sagging and homeowners want new runs before the rain, and fall, when leaves come down and cleaning and guard calls arrive all at once. Summer storms bring overflow and detached downspouts. Winter in the northern states brings ice and snow-load damage but little install work, because sealants and the aluminum itself do not like the cold. During the rushes every job becomes a post the same day, so your Google profile and social pages show steady work. In the quiet months the two weekly articles keep the site active with the questions homeowners are asking then: why icicles form along the gutter, whether guards cause ice dams, and when to book a spring install.
What does a Google post look like for a gutter company?
Every published job becomes a post like this on your Google Business Profile, with the same image and text going to Instagram and Facebook. The closing line is written in your voice and fitted to the job; the sign-off with your area, phone, name and website is added automatically.
Example text for an imaginary job. Real posts describe only what your photos and notes show.
Seamless gutters installed for a homeowner in your town. The old sectional gutters had pulled away at the seams and water had been running behind them onto the fascia for years. We replaced the rotted fascia board on the back of the house, hung new six inch seamless aluminum gutters with hidden hangers, added two downspouts and ran extensions away from the foundation. Water now goes where it should.
Learn moreWhat does an earned town page look like for a gutter company?
A gutter town page is created only once you have done two or more jobs in that town, or one job with real notes. It shows those jobs with their photos and captions, lists the services you actually performed there (seamless gutters, guards, fascia repair, cleaning), quotes any customer review you have pasted in, and describes the town's housing and trees in general terms that are well established, such as mature oaks over most roofs, colonials with long straight eaves, or houses near the water that take wind-driven rain. It never states a fact about the town that cannot be checked. A homeowner searching for gutters in that town finds real eaves on real houses a few streets away.
What do customers praise, and why does it matter?
Gutter customers write about the problem going away: the water stopped pouring over the door, the basement corner stayed dry in the next storm, the icicles did not come back. They praise crews who showed up on the day they said, who cleaned up every scrap of cut aluminum from the lawn, and who explained why the old gutters failed. Those are the words homeowners search for when their own gutters overflow. A review that names the town and the job (new seamless gutters and guards on a house in a named town) does more for your local ranking than any social post. The review graphics are built from your real Google reviews, and you choose which ones go out.
Which questions will your articles answer?
Two a week, chosen from a queue we build with you. The first eight for a gutter company usually look like this:
- Why are my gutters overflowing when it rains?
- Are gutter guards worth it, and do they really stop cleaning?
- How often should gutters be cleaned?
- What is the difference between five inch and six inch gutters?
- Do gutters cause ice dams, or is it something else?
- Where should my downspouts drain to?
- How do I know if my fascia board is rotted?
- Can gutters be installed in winter?
What will the system never say for a gutter company?
Every caption, post, town page and article is checked in code against your never-say list before it can publish. For gutters, the list usually starts with these:
- Any claim that gutter guards eliminate cleaning for good, or any guard brand's performance claim beyond the manufacturer's wording
- Any statement that new gutters or guards will stop ice dams, basement water or foundation problems
- Prices per foot, package prices or free offers the owner has not confirmed in writing
- Products the company does not install (copper, half-round, heat cable, underground drainage) unless the owner confirms they do
- Roofing, siding or carpentry work beyond fascia and soffit unless the company does that work
- Manufacturer certifications or dealer programs the company does not currently hold
- Lifetime or no-clog guarantees beyond what the owner has put in writing
- A street address for a job, only the town
- Years in business or number of houses served beyond what the owner has stated
Questions gutter companies ask us
A gutter after photo is just a gutter. Is that really worth posting?
Yes, because the before is what sells it. A sagging run with weeds in it next to a straight new one tells the homeowner exactly what you fix. The system stacks the two into one image for the Google post, and the caption explains what was wrong and what you did.
What do we post for a cleaning job?
A photo of the debris or the pile on the tarp, and a photo or short clip of the clear gutter or the downspout running. The caption describes what you found. Homeowners who are overdue for a cleaning recognise their own gutters in that photo.
We sell a particular gutter guard. Can the posts talk about it?
They can name it and describe it in the manufacturer's own words, which you confirm with us once. The system will not say the guards mean never cleaning again or stop ice dams, because those claims come back as complaints.
Our season is dead from December to March. What happens then?
Two homeowner articles a week keep going out under your name, answering winter questions about icicles, ice dams and spring booking. Repairs you do in winter can be posted the same day. The site does not go quiet just because installs do.
Does the crew have to write a caption from the ladder?
No. They take the photos, pick the town and tick the service. If they want to add a line such as fascia was rotted on the back, it improves the caption, but it is not required. Everything is shown for approval before it is published.
We also do some roofing repairs. Can those be posted too?
Yes, if you tell us roofing repair is a service you offer. It is added to your service list and your never-say list is adjusted so the site offers only what you do.
Run a gutter company? Let your work do the talking.
Book a call. We will ask ChatGPT who to call for your trade in your area while you watch, show you where its answer came from, and tell you plainly what it would take for that answer to be you.
Now accepting founding clients. Built first for a Long Island roofing and siding company.
