What are the honesty rules, and how are they enforced?
Local Authority publishes nothing about a client's business that the client has not confirmed. There are no fake testimonials, no invented review counts, no made-up licence numbers, no fabricated prices, and no self-serving review markup. Each client has a never-say list, the services they do not offer, the claims they do not make and the areas they do not serve, and every caption, social post, town page and article is checked against that list in code before it can be published, not just asked for in a prompt. A job is a draft until the owner presses Publish, review graphics are made one at a time by hand, and a town page exists only when real jobs have been done there. The same rules apply to this website: we have one client, we are accepting founding clients, and we claim no results, rankings or client numbers we cannot show.
The rules on every client site
- No fake reviews, everWe do not write reviews, buy reviews or invent review counts. Your Google reviews appear as your customers wrote them, pulled from Google and refreshed nightly.
- No invented claimsYears in business, certifications, licences, insurance, awards, prices: nothing appears unless you confirmed it. Our first client asked us to remove a manufacturer badge he had not yet earned. It came off that day.
- A never-say list, enforced in codeServices you do not do, places you do not serve, topics you do not want touched. The list is checked at every point where words are generated: captions, posts, town pages, articles. A failure blocks publishing.
- Nothing published unseenEvery job is a draft until you press Publish. You see the exact Google post first. Review graphics are made and posted by hand, one at a time.
- Town pages are earnedA town gets a page only after two or more real jobs there, or one job with proper notes. No mass-produced location pages, which Google treats as spam.
- Only the town, never the addressJob captions and posts name the town. A customer's street or house number never appears.
- Your reviews stay textWe do not wrap your reviews in structured data to make stars appear in search results. Google ignores self-serving review markup at best and penalises it at worst.
- Sources that loadEvery outside link in an article is fetched and must load before the article publishes, and it comes from a list of sources we agreed with you.
- Only your phone numberGenerated text may contain your number and no other. A caption that invents a number is rejected.
- You are told when something breaksA failed fetch keeps the last good data; a failed build never deploys; a failed post retries and shows its state in your job list.
The same rules applied to us
We have one client, a Long Island roofing and siding company, whose site has run on the system since October 2026. We are accepting founding clients. We do not quote averages, percentages or lead counts because we do not have a sample to quote from.
We will not promise a Google position or an AI recommendation. We will show you, page by page, what the site does and why.
This website follows the same build rules as the client sites. Our own never-say list fails the build if a page promises a ranking or claims client numbers we do not have.
If we show you a screenshot, it is real. If something is an illustration, it says so under it.
Questions about the rules
What if I want a claim on my site that you cannot verify?
We will ask you to confirm it in writing, and we will publish it as your statement. We will not invent one.
Can the AI make something up anyway?
It can draft something wrong, which is why the words are checked in code against your never-say list and your facts before publishing, and why you see every job before it goes out. Articles that fail the check twice are not published at all.
Why do you refuse to mark up reviews with stars?
Because Google's guidelines say a business should not mark up reviews of itself, and the penalty for doing it can be worse than the benefit. Your reviews are shown plainly instead.
Do you ask my customers for reviews?
No. Getting reviews is between you and your customers. We show the ones you have and make it easy to share them.
What happens to my data if we stop working together?
The site, photos and articles are yours. We hand them over in a form you can host anywhere. Your Google and social accounts were always yours.
Who checks the checker?
You do, every time you read a caption before publishing. And we read what goes out for our clients. The rules caught real problems during the first build, which is how they got written.
When someone asks AI who to call, make sure the answer is you.
Book a call. We will ask ChatGPT who to call for your trade in your area while you watch, show you where its answer came from, and tell you plainly what it would take for that answer to be you.
Now accepting founding clients. Built first for a Long Island roofing and siding company.
