Who markets a siding job when the whole crew is on the scaffold?
Local Authority is a done-for-you marketing service for siding contractors. When your crew finishes a full re-side, a storm repair or a trim and soffit wrap, the owner or a crew member takes a before photo and an after photo on a phone, picks the town and ticks the service. In about a minute that job appears on your website as a gallery entry with a written caption, goes out as a Google Business Profile post with a before and after image, and is posted to Instagram and Facebook. Towns where you do repeat work earn their own page on your site, built only from real jobs. Two homeowner articles a week are published under your name, and your Google reviews can become graphics you approve before they go out. We built the service first for a Long Island roofing and siding company, and we are now accepting founding clients in siding and other trades.
Siding is the one trade where the whole house changes. Faded, chalky vinyl or peeling cedar on Monday, a clean new elevation with sharp corner posts and wrapped trim by the end of the week. The neighbors notice. The homeowner takes a photo for their family. And yet most siding companies never post it, because the crew is already tearing off the next house and nobody in the office saw the finished job.
Look at most siding websites and you will see manufacturer stock photos, a color chart and a contact form. Google, and the answer engines homeowners now ask for a recommendation, want something else: proof of recent siding work in the towns you serve, plain answers to the questions homeowners ask about vinyl, fiber cement and what goes on under the siding, and the same business facts stated everywhere.
Local Authority gives your crew one phone page. They photograph the house before the tear-off and again when the last piece of trim is on, and the marketing follows the job home.
Which siding jobs make good posts?
| Job | What to photograph |
|---|---|
| Full vinyl siding replacement | Before from across the street showing the faded or cracked panels, after from the same spot once the corner posts and J-channel are finished. |
| Fiber cement siding installation | Whole elevation before and after; get close enough in the after that the lap lines, painted trim and clean caulk joints show. |
| Cedar shake or engineered wood siding | Shoot in flat light so the texture reads, before and after from the same corner of the yard. |
| Siding repair after wind or impact damage | Close-up of the cracked, loose or blown-off panels, then the matched replacement blended into the existing wall. |
| Trim, soffit and fascia wrap | Peeling or rotted wood trim at one corner before, the wrapped aluminum or PVC trim at the same corner after. |
| House wrap and insulated sheathing under new siding | A mid-job photo of the wrap and foam board with taped seams, then the finished wall; homeowners want to see what is behind the siding. |
| Rot repair and sheathing replacement | The open wall with the rotted sheathing removed, the new sheathing in, then the finished siding over it. |
| Board and batten or accent gable | The plain gable or entry before, the accent section after, framed so the contrast with the main siding is clear. |
What makes a good photo for siding?
Stand at the curb or across the street and get the whole elevation in frame, from the foundation to the roofline. Take the after from exactly the same spot once the trim is on, the caulk is done and the dumpster and scaffold are gone. An overcast day or the sun behind you gives true colors; a new siding color shot in harsh sun looks washed out and homeowners will judge it. Photograph at least two sides of the house, because a side wall usually shows the worst of the old siding. Mid-job photos of house wrap, foam board and new sheathing are worth taking too, since they answer the question every homeowner has about what is under there. For a color consultation or a small patch where there is no striking after, a photo of the sample panel held against the house with a line about what was chosen still makes a good post.
How do the seasons change what gets posted?
Siding installs run from early spring through late fall. Vinyl gets brittle in the cold and needs room to expand in the heat, so crews work around temperature, and fiber cement has its own weather limits. Winter slows installs but brings wind damage calls when panels come loose. In season, every finished house becomes a post the same day, so your Google profile and social pages show steady work without anyone sitting at a desk. Over winter, the two weekly articles carry the site with the questions homeowners ask when they are inside looking at their walls: whether siding can be installed in cold weather, why their vinyl is buckling, what insulated siding actually does, and how to pick a color before the spring rush.
What does a Google post look like for a siding company?
Every published job becomes a post like this on your Google Business Profile, with the same image and text going to Instagram and Facebook. The closing line is written in your voice and fitted to the job; the sign-off with your area, phone, name and website is added automatically.
Example text for an imaginary job. Real posts describe only what your photos and notes show.
Siding replacement wrapped up for a homeowner in your town. The original vinyl had faded to two different shades and several panels on the north side had cracked. We stripped the house to the sheathing, replaced two rotted sections, added house wrap and insulated board, and finished with new vinyl lap siding, wrapped trim and matching corner posts. Straight lines, tight corners, and a yard swept for nails before we left.
Learn moreWhat does an earned town page look like for a siding company?
A siding town page is created only after you have done two or more jobs in that town, or one job with real notes from the crew. It shows those houses before and after with their captions, lists the siding materials and services you actually used there (vinyl, fiber cement, trim wrap, rot repair), quotes any customer review you have pasted in, and describes the local housing in general terms that are well established, such as 1960s split-levels with original aluminum siding or cedar shake homes near the water. It never states anything about the town that cannot be checked. A homeowner searching for siding in that town sees houses they could drive past, not a page with the town name swapped in.
What do customers praise, and why does it matter?
Siding customers write about how the house looks from the street, how straight the lines are at the corners and around the windows, and whether the crew protected the shrubs and swept the lawn for nails. They also mention whether anyone told them when the material delivery slipped a week. Those are the exact words a homeowner types into Google when comparing siding companies. A review that names the town and the job (new fiber cement siding on a house in a named town) does more for your local ranking than a dozen social posts. The review graphics the system makes come from your real Google reviews, and you choose which ones are published.
Which questions will your articles answer?
Two a week, chosen from a queue we build with you. The first eight for a siding company usually look like this:
- How do I know when siding needs to be replaced instead of repaired?
- What is the difference between vinyl, fiber cement and engineered wood siding?
- Can siding be installed in cold weather?
- Why is my vinyl siding warping or buckling?
- What goes under new siding and why does it matter?
- How long does a siding job take and what happens to my yard?
- Does insulated siding make a difference in an older house?
- How do I choose a siding color that will still look good in ten years?
What will the system never say for a siding company?
Every caption, post, town page and article is checked in code against your never-say list before it can publish. For siding, the list usually starts with these:
- Energy savings, R-values or heating bill figures unless they are the manufacturer's own wording and the owner has confirmed them
- Manufacturer installer certifications or preferred contractor programs the company does not currently hold
- Lifetime, maintenance-free or never-needs-painting claims beyond the manufacturer's warranty wording
- Prices per square, package prices or free offers the owner has not confirmed in writing
- Materials the company does not install (stucco, brick or stone veneer, log siding, metal panel)
- Any statement that the company pulls permits or handles lead-safe work, unless the owner confirms it and only where your state requires it
- Any claim that new siding fixes mold, interior moisture or a leaking roof
- A street address for a job, only the town
- Years in business or number of houses sided beyond what the owner has stated
Questions siding contractors ask us
The crew is on scaffolding all day. When do they take photos?
Two photos, two minutes: one from the curb before the tear-off starts, one from the same spot after the trim is finished. The phone page takes the photos, the town and the service. The caption and the posts are written for them and shown for approval before anything goes live.
We install vinyl and fiber cement only. Will the site ever mention stucco or stone?
Not if you tell us. Every client has a never-say list, and every caption, post, town page and article is checked against it in code before publishing. If you do not install a material, it does not appear.
Can the posts mention the insulation or energy savings?
Only in the words the manufacturer uses and only if you have confirmed them. The system will not invent an R-value or a heating bill figure, because that is the kind of claim that costs a company its reputation.
Homeowners always ask what is under the siding. Can we show that?
Yes. A mid-job photo of the house wrap, insulated board or new sheathing makes a strong post on its own, and the finished photo later completes the story. Many homeowners trust the crew that shows the wall open.
Our siding jobs take a week or more. Does the system post before the job is done?
It posts when you upload. Most owners upload once the house is finished, but a progress photo of the wall opened up can be posted the same day it is taken, and the finished before and after follows.
We have an old website with a few pages that rank. Do we lose that?
No. We rebuild the site on our system and redirect every old address to its new page one at a time, so the ranking those pages have carries over. Our first client's site moved this way from WordPress.
Run a siding company? Let your work do the talking.
Book a call. We will ask ChatGPT who to call for your trade in your area while you watch, show you where its answer came from, and tell you plainly what it would take for that answer to be you.
Now accepting founding clients. Built first for a Long Island roofing and siding company.
